Job Description

Title: Marketing Insights Analyst

Location: Fort Worth, TX

Salary Range: $70K-$90K; Bonus Included

We are looking bring on a Marketing Insights Analyst to our team due to growth. This person will be collaborating with all other teams of the Marketing (Corporate/Field) that include Marketing Sysadmins, Campaign Managers, Campaign Coordinators, and Digital Marketing Specialist. In doing so, our Marketing Data Analyst will be looking to improve these main areas:

• Marketing/Campaign Analysis: take data from different systems (DAM, Workfront, etc.) and uncover key insights for workflow improvement and business decisions.
• KPIs:  Analyze, develop, and design specific KPIs for each marketing division. Reframing their goals and what they define as success according to their data journey.
• Visuals:  Work with key stakeholders to understanding what insights they are needing to see and create visual reporting.
• Optimization:  Set governance/best-practices around the data lifecycle (entry, analysis, visuals, reading, etc.)
• Automation:  Helping automate practices, analysis, and reporting on information coming in.

Personality-wise we need someone who is a self-starter and is looking to take ownership in these areas. We need someone who bring ideas/insights to them about how to support these things.

Top Skills Required:

-Data Analysis:  Google Analytics

-Visualization Tools:  Power BI and/or Tableau

-Data Research:  Quantitative and Qualitative

-Report/KPI Building:  Communication with MKT teams to look into data stories, define KPIs, and automation

-Scrum/Agile Methodology

Job Tags

Similar Jobs