Job Description

About Rugiet Health : Rugiet Health is a fast-growing, direct-to-consumer telemedicine company revolutionizing men's and women's health. We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence. We are a disruptive force in the US healthcare market, constantly innovating to provide personalized solutions for a healthier, more fulfilling life.  

The Opportunity: We are seeking a highly strategic, data-driven, and results-oriented  Director of Paid Media to lead and scale our paid acquisition efforts. In this critical leadership role, you will be responsible for developing, executing, and optimizing comprehensive paid media strategies across all channels to drive customer acquisition, revenue growth, and achieve ambitious ROI targets. You will lead a growing team, manage substantial budgets, and be a key contributor to Rugiet Health's rapid expansion.  

If you are a seasoned paid media leader with a proven track record of scaling direct-to-consumer businesses, thrive on data-driven decision-making, and are passionate about disrupting the healthcare industry, we encourage you to apply.  

What You'll Do:  

• Paid Media Strategy & Vision: Develop and own the overarching paid media strategy for Rugiet Health, identifying new opportunities, channels, and tactics to efficiently acquire high-quality customers at scale. 
• Budget Management & Forecasting: Manage and optimize a significant paid media budget, accurately forecasting performance, and allocating spend across channels to maximize ROI and achieve aggressive growth targets. 
• Channel Ownership & Optimization: Oversee the strategy, execution, and optimization of all paid media channels, including but not limited to:
• Paid Social: Meta (Facebook/Instagram), TikTok, Pinterest, etc. 
• Paid Search: Google Ads (Search, Shopping, Performance Max), Bing Ads. 
• Display & Programmatic: Google Display Network, demand-side platforms (DSPs). 
• Native Advertising: Taboola, Outbrain, etc. 
• Emerging Channels: Explore and test new platforms and strategies to identify scalable opportunities. 
• Team Leadership & Development: Recruit, mentor, and lead a high-performing team of paid media specialists, fostering a culture of continuous learning, experimentation, and accountability. 
• Data Analysis & Reporting: Establish robust reporting frameworks, analyze complex performance data to extract actionable insights, and communicate results, trends, and strategic recommendations to executive leadership. 
• A/B Testing & Experimentation: Champion a rigorous testing methodology across all channels, continuously optimizing ad copy, creative, landing pages, bidding strategies, and audience targeting to improve performance. 
• Cross-Functional Collaboration: Partner closely with Creative, Product, Growth, Analytics, and Clinical teams to ensure a cohesive and optimized customer journey, from ad click to conversion and beyond. 
• Landing Page Optimization: Collaborate with Product and Design teams to ensure landing page experiences are optimized for conversion from paid traffic. 
• Attribution & Measurement: Work with the analytics team to refine attribution models and ensure accurate measurement of paid media effectiveness across the funnel. 
• Competitive Intelligence: Monitor competitor paid media activities, identify market trends, and adapt strategies to maintain a competitive edge. 
• Compliance: Ensure all paid media campaigns adhere to relevant advertising guidelines and healthcare regulations (e.g., HIPAA, FDA, FTC). 

What You Bring:  

• 8+ years of progressive experience in paid media management, with at least 3+ years in a leadership role overseeing substantial budgets for a direct-to-consumer (D2C) brand. 
• Proven track record of scaling paid acquisition in a high-growth environment, consistently hitting or exceeding ROI/ROAS targets. 
• Deep expertise across a wide range of paid media channels, including paid social (Meta Ads Manager a must) and paid search (Google Ads a must), with a strong understanding of performance marketing metrics. 
• Highly analytical and data-driven, with advanced proficiency in marketing analytics platforms, attribution models, and Excel/Google Sheets. 
• Strong leadership skills with experience building, managing, and developing high-performing paid media teams.
• Excellent communication and presentation skills, with the ability to articulate complex strategies and results to both technical and non-technical audiences, including executive leadership. 
• Strategic thinker with the ability to identify growth opportunities, translate them into actionable plans, and execute with precision. 
• Experience optimizing landing pages for paid traffic. 
• Proactive, self-motivated, and comfortable operating in a fast-paced, ambiguous, and rapidly evolving startup environment. 
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field. 

Bonus Points If You Have:  

• Experience in the healthcare, telemedicine, or pharmaceutical industries. 
• Experience working with customer data platforms (CDPs) or advanced audience segmentation. 
• Familiarity with programmatic advertising platforms and strategies. 
• Experience managing paid media for subscription-based businesses. 

Why Join Rugiet Health? 

• Drive Massive Impact: Lead the primary engine of customer acquisition for a rapidly growing company in a transformative industry. 
• Autonomy & Ownership: Own the paid media strategy and make high-impact decisions that directly influence the company's success. 
• Disrupt Healthcare: Be at the forefront of innovating personalized healthcare solutions that improve people's lives. 
• Growth Potential: Join a fast-growing, dynamic team with significant opportunities for professional development and career advancement. 
• Collaborative & Entrepreneurial Culture: Work alongside a passionate and supportive team that values innovation, data-driven thinking, and shared success. 
• Competitive Compensation & Benefits: We offer a competitive salary, performance-based annual cash bonus, participation in the company stock option grants program, health, dental, and vision coverage, 401(k) program, generous PTO, private gym membership with company-paid trainer, and professional development assistance. 

To Apply: If you are a strategic and results-driven paid media leader ready to take on a high-impact role at a revolutionary healthcare company, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this position.  

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