Job Description

Digital Operations – Email, Web, and Analytics.

Summary:

We are seeing a results-driven Digital Operations Contractor to execute core marketing initiatives across email, web, analytics, and related platforms. This role requires a process-oriented team player proficient in various technology platforms, capable of coordinating across stakeholders on time-sensitive projects. The ideal candidate will support high-profile marketing initiatives, manage crucial data, and work closely with senior management and the digital marketing team. They will also have experience within financial services, preferably investment management.

Day-to-Day Responsibilities:

• Campaign Management:

o Execute and report on email campaigns using Salesforce Marketing Cloud.

o Manage and update web/portal content in Adobe Experience Manager.

• Stakeholder Collaboration:

o Work closely with content strategists, marketing partners, and compliance teams to ensure all content is accurate and approved before deployment.

o Actively participate in weekly meetings to schedule upcoming events and campaigns.

o Collaborate closely with other members of the digital marketing team.

• Platform Support:

o Provide support for Salesforce Marketing Cloud, Adobe, and various analytics platforms (Google Analytics, Adobe, Tableau). Occasionally assist with Cvent and InvestorFlow.

o Draft, review, and deploy email templates, ensuring all mechanics and details are correct.

o Create new web experiences and pages, and make updates to best position the business.

o Perform data cleanup projects and coordinate undeliverable email management.

• Reporting and Analysis:

o Generate and analyze reports on campaign performance, identifying trends and areas for improvement, and provide intelligence to business development.

o Assist in business validation during development testing (UAT) and support training sessions.

Must-Haves:

• Experience:

o 2-4 years of experience with Salesforce Marketing Cloud or similar email platforms

o 2-4 years of experience with Adobe Experience Manager or similar web/content platforms

o Experience with digital analytics tools such as Google Analytics, Tableau, as well as CRM platforms (Salesforce)

o Familiarity with SEO and SEM

o Proven ability to work both independently and collaboratively within a team

• Skills:

o Exceptional project management skills with an ability to balance multiple priorities

o Strong written and verbal communication skills

o Detail-oriented with a focus on accuracy and quality

o Knowledge of investment management and investor relations is a plus

o Customer service orientation with a professional and engaging communication style

o Willingness to learn and adapt to new technologies and processes.

o Forward thinking about integrating AI and automation into processes

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