We are currently seeking a Digital and Social Brand Marketing and Content Manager to create, direct and implement the company's social, web, mobile, digital, editorial and content plans. The job encompasses content development, strategic planning, tactical execution, social listening and consumer engagement, from both a B-to-B and B-to-C perspective. The position is responsible for utilizing the company's assets to form a cohesive, impactful plan that delivers on a variety of objectives.
The focus will be in developing and implementing marketing strategies for the company's Super Girl Series, three festival-style events created to empower and uplift women in a variety of industries, and the No Hate Tour, our national bullying prevention initiative produced at high schools in 50+ markets annually.
The individual in this position must possess excellent leadership, communication and follow-up skills as well as the ability to create content, strategically execute its distribution and analyze the results. The ideal candidate would be a passionate, proactive, creative, highly organized, hard-working, detail-oriented self-starter with a minimum of 5 years of work history in digital and social media communications.
The position is based in Indialantic, FL (two blocks from the ocean) and reports directly to senior management.
Responsibilities will include:
Develop an overall Abrand strategy
Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
Execute social ad campaigns for our events
Create / edit effective video content for social and web
Manage the company's web sites and their content
Coordinate with the company's web site developers to oversee content generation and publishing on the company's sites
Develop and implement an email marketing strategy
Identify and establish partnerships for digital content distribution
Research, identify, secure and manage third-party agencies and media partners
Oversee the execution of the company's content distribution strategy
Analyze, create and execute effective and efficient B2C marketing and media buying strategies for the company's events
Build and manage an effective AI strategy that allows cutting-edge use of AI technology
Oversee the company's public relations efforts
Develop guidelines and standards to ensure consistency of message and look across the company's various distribution platforms. Work to develop synergies and cross-promotion opportunities across these platforms
Manage the company's photo and video library
Skills Required:
Strong understanding of digital and social media marketing, SEO, AdWords, digital / social media buying, trends in technology, social listening, etc.
Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement
A strong understanding of the WordPress CMS platform
High standards for writing and proof reading
Strong video editing skills
AI deployment and best practices
Business and Partnership development
Building of social ad campaigns with re-targeting expertise
Knowledge of Google Suite products
Graphic design skills with Adobe products and software (Photoshop, Illustrator, etc.)
Strong computer skills: MS Office Suite, Adobe Suite
Bachelors or Masters degree in Marketing / Communications / Public Relations / Advertising or related field
Basic knowledge of action sports a plus
The position is based from Melbourne Beach, FL.
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